Tierra de los Artesanos
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The creation of Tierra



When traveling to Merida, Yucatan in 2014 Yvonne noticed two things while in the city. First, artisan women and men would gather in the main plaza daily and sold their craft in an organized manner. Second, she noticed that the women and men were part of cooperatives, learning from each other while sustaining their household by using their skills. Yvonne began to study what was thriving and working for artisans in Mexico and asked herself, "What could work for the artisans of Mexico who now live in the U.S.?" After this trip, Tierra began to form. Tierra is a marketplace where customers can shop for ethically-made, Mexico-goods. We believe in social sustainability, economic empowerment and fair-trade principles. The diverse regions of Mexico and the hard work ethic is now showcased at our store.  We began with our online market in 2015 and happily opened our 1st brick and mortar in 2016. We mix our social work ethical values and love for our mexican heritage to continue to create and cultivate Tierra. 

Our belief is in : Mexican Goods, Fair Wages, Fair Trade & Sustainable Relationships

Yvonne Mendoza, LMSW



Marlen Mendoza


 Marketing Content Manager